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Arturo Castaneda

A skilled UX designer with a background in Graphic Design and Advertising, my dedication to exceeding customer expectations has led to a smooth transition into user experience design, where user-centricity is paramount. With extensive customer service experience, I excel at identifying user challenges and creating tailored solutions.

 

I am eager to join a progressive team that prioritizes client user experience and leverage my skills to drive meaningful, positive changes.

skills 

01.

User-Centric Design

02.

Attention to Detail

03.

Communication Skills

04.

Creative Problem Solving

05.

Team Collaboration

Software

01.

Adobe Creative Suite

02.

Figma

03.

Google Suite

04.

Wordpress

05.

Canva

Portfolio Case Studies

UX Case Studies

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ORBIT PAY

I aimed to design a user-friendly app that modernizes financial management, enabling users to track their finances, send money, and pay for goods and services seamlessly and intuitively.

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PERFECT PROPERTIES

Real estate investment offers a path to financial security but can be complex for new buyers, who often struggle without professional guidance. This web app aims to provide the necessary expertise for a smooth and efficient start.

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CC Public Health

In response to the impact of COVID-19, I was tasked with updating the public health website to improve accessibility, ensuring that the public can easily find essential information.

Graphic Design Projects

The graphic design projects are characterized by expertise in branding, visual communication, and innovative design solutions, resulting in impactful marketing materials and cohesive brand identities. A keen eye for detail, mastery of color theory, and dedication to creating visually engaging and memorable designs are reflected in each project.

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SAN JOSE CITY HALL

The San Jose City Hall Campaign features vibrant color palettes and minimalist design to engage the community. Clean layouts and thoughtful typography aim to inspire and inform the audience, highlighting the message of unity and pride in San Jose.

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FRANK GEHRY POSTER

The Frank Gehry poster project exemplifies the use of dynamic composition and innovative typography to capture the essence of Gehry's architectural style. This design incorporates bold colors and abstract shapes to reflect the fluidity and creativity characteristic of his work.

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FUTURA POSTER

The Paul Renner Futura poster project showcases my use of bold colors, geometric shapes, and dynamic typography to effectively communicate the historical and aesthetic significance of the Futura typeface.

Experience

2023 - 2024

GOLDMAN MARKETING GROUP
GRAPHIC DESIGNER

  • Collaborated closely with marketing, product development, and client service teams to create effective branding and marketing materials, aligning with company promotional objectives and resonating with target audiences.

  • Incorporated feedback from clients and internal teams to refine designs, ensuring final outputs aligned closely with client visions and organizational goals, enhancing design impact and effectiveness.

  • Demonstrated versatility in producing high-quality visual content across digital and print mediums, including custom websites and traditional print assets, effectively reinforcing brand identity and meeting diverse client needs.

  • Managed and curated a wide range of digital assets, ensuring organization and accessibility, while staying updated on industry trends to drive innovation and enhance design problem-solving strategies.

2020 - 2023

CONTRA COSTA PUBLIC HEALTH
DISEASE INTERVENTION TECHNICIAN

  • Demonstrated adept project management and leadership in navigating COVID-19 outbreaks, illustrating the capability to oversee complex projects and execute strategic initiatives, transferable to managing design project lifecycles in dynamic environments.

  • Employed superior communication and engagement skills for conducting detailed interviews and educational sessions, highlighting the potential to collaborate effectively with clients and team members.

  • Exercised outstanding leadership in managing COVID-19 outbreaks across 30+ residential care facilities, implementing strategic containment measures and enforcing Public Health Officer directives to ensure safety and compliance.

2017-2020

BRANDES PRINTING
Production Associate, Graphic Designer

  • Streamlined operational efficiency by maintaining precise production logs, ensuring seamless process oversight and alignment with design project management and execution.

  • Elevated brand visibility and cohesion through innovative branding packages, including point of purchase displays and unique product packaging, directly applicable to developing custom branding and marketing materials.

  • Optimized equipment operation and digital preparation for printing processes, demonstrating technical expertise essential for creating high-quality, design adherent print and digital materials.

  • Fostered collaborative project execution, working closely with clients and team members to deliver production-ready graphics, showcasing strong project management and customer engagement skills.

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