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Arturo Castaneda

Creative and detail-oriented Graphic Designer with a strong background in visual design and user-centered principles. Renowned for enhancing brand identity and engaging audiences through innovative and empathetic design solutions. Adept in collaborative environments, capable of identifying challenges, fostering innovative solutions, and ensuring timely project completion across diverse teams.

Education

San Jose State University

Bachelor of Arts - Graphic Design

Minor - Advertising

Career Foundry

UX Certificate Program

Skillsets

Software

  • Illustrator

  • Photoshop

  • InDesign

  • Lightroom

  • Adobe XD

  • Figma

  • Premier Pro

  • Google Suite

  • Microsoft Suite

  • Canva

  • Wordpress

  • Midjourney

Design Skills

  • Branding and Identity

  • Communication Skills

  • Information Architecture

  • Layout Design

  • Marketing Insight

  • Project Management

  • Prototyping

  • Team Collaboration

  • Time Management

  • User-Centric Design

  • Visual Communication

  • Website Design

Experience

2023 - 2024

GOLDMAN MARKETING GROUP
GRAPHIC DESIGNER

  • Collaborative Design: Partnered with marketing, product development, and client service teams to create over 50 branding and marketing materials, aligning with promotional objectives and resonating with target audiences.

  • Client Feedback Integration: Incorporated feedback from 20+ clients and internal teams to refine designs, ensuring final outputs closely aligned with client visions and organizational goals, thereby enhancing design impact and effectiveness.

  • Versatility in Media: Demonstrated versatility by producing over 100 high-quality visual content pieces across digital and print mediums, including custom websites and traditional print assets, effectively reinforcing brand identity and meeting diverse client needs.

  • Digital Asset Management: Managed and curated a library of 500+ digital assets, ensuring organization and accessibility, while staying updated on industry trends to drive innovation and enhance design problem-solving strategies.

2020 - 2023

CONTRA COSTA PUBLIC HEALTH

DISEASE INTERVENTION TECHNICIAN

  • Leadership in Crisis Management: Demonstrated exceptional leadership and project management in navigating COVID-19 outbreaks, overseeing complex projects, and executing strategic initiatives across 30+ residential care facilities.

  • Communication and Engagement: Employed superior communication and engagement skills to conduct detailed interviews and educational sessions, which is directly applicable to effective client collaboration in design projects.

  • Strategic Containment Measures: Implemented strategic containment measures and enforced Public Health Officer directives to ensure safety and compliance, highlighting strong project management and crisis resolution abilities.

2017-2020

BRANDES PRINTING

Production Associate, Graphic Designer

  • Brand Visibility Enhancement: Developed comprehensive branding packages, including point of purchase displays, marketing materials, and product packaging, enhancing brand visibility and consistency, leading to a 10% increase in sales.

  • Quality Control: Delivered production-ready graphics by formatting designs for print and web applications, conducting quality control checks on final products for design and quality standards adherence.

  • Client and Team Collaboration: Collaborated with customers and managers on project planning and execution, showcasing strong project management and customer engagement skills.

  • Operational Efficiency: Maintained precise production logs, streamlining operational efficiency and process oversight, ensuring optimal equipment operation and longevity.

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